Customer: SOUL is a large producer of natural plant extracts.
Task: To create a brand from the very beginning including the name, corporate identity and the digital strategy.
Solution: Traditionally it is believed that all alive things have a soul. Thus, a plant extract containing a concentrate of natural benefits is the soul of the plant. The main element of the new identity is a slim golden nimbus – a symbol of utility and purity.
The design solution was plotted to be easily adjustable for any communication tasks both off-line (it works a treat on a package) and on-line. Within the framework of the project there were the website and the strategy of the brand presence on social media developed, starting from the visual style to the tone of voice.