Rublic Radio

Customer: PUBLIC RADIO is a contemporary hit radio station.

Task: To develop the logo and identity.

Solution: The air of Public Radio is filled with dynamic popular music and middle-of-the-road entertainment programs. The key message and motto of the radio station – “Sing along” – that’s what has become a semantic constituent for the logo and for the whole style.

All the people who sing have something in common. That’s exactly why the facial gesture of a singing person has become a semantic basis for the graphics of the logo and corporate style. The different patterns of the singing letter “through the faces” symbolize a broad audience of listeners each of whom will find the music to his/her own taste on the air.