Customer: MORZHE is an ice-cream parlor where they offer the original varieties of home-made ice cream and frozen yogurt.
Task: To develop the brand identity.
Solution: It was important to reflect the philosophy of the brand in the identity – “Ice cream is like art”. The key graphic element of the logo became the letter “Zh” («Ж»), stylized as a snowflake. The same image provided the basis for the cafe's identity. The snowflake, painted in different artistic styles, combined ice cream and creativity.
As part of our digital branding, we have developed the visual communication for the brand's social networks. Through the snowflake letter we have provided the offline and online link, creating the unique visual brand code in the digital space.