LIDSKOE

Customer: LIDSKOE PIVO is one of the oldest breweries of Olvi international group.

Task: To develop the identity and bottle design.

Solution: Lidskoe pivo presented a new product – the anniversary beer brewed to celebrate the 140th anniversary of the company according to the original recipe of the 19th century. The main idea of the project is to create a special limited-edition bottle, resembling the shape of the first bottles of brewery of that time. The logo uses the key visual attributes of the brand: crown, year of foundation, stylized hop and corporate inscription. The dominant is number “140”. The chosen stylistics is conditioned by the technical features of embossing.

The original shape and the refusal to use the classical label in favor of embossing allowed us to achieve the desired result – to create a bright modern product with the historical background.
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