Customer: JUNGLE BREWERY is a craft brewery.
Task: To develop the brand identity including the label design.
Solution: JUNGLE BREWERY produces a specific beer which is called “explosive” by the brewers. This unique feature of the product has provided the basis for the visual brand idea. The logo is a stylized hop hand grenade. In order to reflect the energy and “explosive” philosophy of the brand, for each beer sort we have chosen a color palette which reflects its attributes – taste, density, strength, as well as reveals the sort character and its name. Then we blew up paints in a special container, and the picture obtained on paper was photographed and transferred to the label.
This unconventional design solution was continued in digital. Through bright paint splashes we have created the web-based visual image of the brand as explosive as the beer itself.