Customer: GARAGE is a chain of quick&casual cafes.
Task: To carry out the complex rebranding.
Solution: The key strategy was the evolution from a place ”to eat quickly and cheaply” to a place ”to have a pleasant time and communicate”. In order to visualize the new positioning, the decision was made to change over to the Latin version of the identity name.
There was also the food&coffee descriptor introduced – the succinct, simple one with a particular focus on the main drivers. The central element of identity was a point. On a life path, on the city map, on the way from home to work and from work to home. On a busy crossroads where positive people meet, where they share
interesting stories, where cuisines from all over the world are mixed. Within the framework of rebranding a new logo was also developed.