Customer: FRUDOZA LIGHT is a low-calorie ice cream for Morozproduct – a large manufacturer of ice cream and frozen uncooked food.

Task: To develop the package design.

Solution: The target audience includes people aged 16-45 years who look after health and appearance. FRUDOZA Light is a product for those who like ice cream, but still more – their body.

When designing the package, the emphasis was placed on lightness. The background was the watercolor in delicate tones. The “low-calorie value” was reflected in the font solution: thin, elegant letters were used. The word “Light” is put separately on the watercolor background as the key functional element. On the front of the package, next to the logo block, there is the most important information for the audience: the taste of ice cream and the fat content in the product.
More Projects
Have a project? Let’s get in touch
Kozlova per, 7g/13
Minsk, Belarus
+375 (29) 160-00-98
New business:
Viktoria Bogdevich
Learn more about our expertise in branding, creative & production

Privacy policy
© 2004-2020 AIDA Pioneer
New Project Request
Tell us a little bit more about your project and we will contact you to discuss details
Clicking "send", I give my consent to the processing of personal data under the terms and conditions of the Personal data processing policy*).