FRUDOZA Light

Customer: FRUDOZA LIGHT is a low-calorie ice cream for Morozproduct – a large manufacturer of ice cream and frozen uncooked food.

Task: To develop the package design.

Solution: The target audience includes people aged 16-45 years who look after health and appearance. FRUDOZA Light is a product for those who like ice cream, but still more – their body.

When designing the package, the emphasis was placed on lightness. The background was the watercolor in delicate tones. The “low-calorie value” was reflected in the font solution: thin, elegant letters were used. The word “Light” is put separately on the watercolor background as the key functional element. On the front of the package, next to the logo block, there is the most important information for the audience: the taste of ice cream and the fat content in the product.
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