Danone Greek Style
Customer: DANONE is a large manufacturer of food products.
Task: To develop the package design for a new yogurt Danone Greek Style.
Solution: The concept is based on white color and fine lines. This is how we reflected the essence of the product: natural, light and healthy yogurt made with the use of the state-of-the art technology. The simplicity and minimalism allowed us to create a fresh design that meets all the current trends and objectives of the client. We increased the area of food zone, developed hyper-realistic “tasty“ illustrations which became the key element of the concept. Through them we added vibrant colors to the design, as well as highlighted the naturality of ingredients.
It was important to reflect the origin of the product in the logo, so we used the characteristic Greek font, but made it more modern and lighter. The decision to enlarge and to place the logo in the center made it possible to achieve the desired “Greek mood” without burdening the design with unnecessary elements.